Orchard Academy
Media Training Course
Turn any media interview to your advantage. This course can equip you with the knowledge, skills and confidence to get the most from media opportunities.
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Media training course leader, Mike Wilkins
Turn any media interview to your advantage.
Write your awesome label here.
Frequently asked questions
What will I learn in the course?
Below are the topics that will be covered in the online media training.
- You will learn the processes we use to get a story into the media and also shed some light on some of the tips, tricks and techniques the media might use to their advantage and highlight which ones are vital to be aware of
- Our trainer will explain and give you a model to help navigate the media landscape
- We will look at the importance of knowing your message - what do you want your audience to be left with?
- We will equip you with the tools and confidence to feel prepared when a crisis hits
- We will help you plan for your upcoming media appearances, running through the do's and don'ts, common mistakes and give you some tools to help you stay on message.
Do you offer a bespoke media training?
Yes, if you would like to have a bespoke media training session for your company or team please get in touch. Our bespoke session includes:
- We will undertake preliminary research/discussion to customise media training to meet your needs and address the organisation’s challenges
- The course would be interactive and include a practical experience giving participants a chance to learn the key lessons of media training
- The course is led by our media trainer, plus an additional facilitator to act in the journalist role when the course is face to face
- Includes video facilities and playback during session
- Course will include: overview of the media (local/specialist/national), how to successfully communicate with the media, how to identify stories and create news, tailored and relevant interview scenario for each participant
- Our bespoke training can be hosted face to face if your business is based in the Channel Islands or Isle of Man or virtually via Microsoft Teams of Zoom. Face to face sessions must include a minimum of six people.
How long will the course take to complete?
The course duration is one hour long however you can pause and come back to the training needed. We would recommend that it's completed in one sitting if possible.
Who is the course recommended for?
Recommended for managers who deal with media enquiries and people who will likely be in front of the camera at some point during their careers.
What our learners say
Really, really helpful and well-delivered. Thank you!"
I feel it was well paced and at an appropriate level."
Very good course, covering all key areas."
Very well structured and presented."
Contact us
Thank you!
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